The key problems of SEO website promotion on Shopify and their solution

Shopify is an e–commerce platform, a constructor that is widely used in the American market and extremely rarely in Runet. With the help of Shopify, companies in the American and other English-speaking markets manage not only to easily open stores, but also to increase sales on the Internet. The designer, thanks to a simple and user-friendly management system, has become especially in demand at the present time, when the pandemic has reduced the profits of retailers by an average of 95%. In severe quarantine conditions, Shopify effectively helps to return these profits if you manage to attract the target audience.

Like any new resource, Shopify needs SEO promotion services in the English-speaking segment to become noticeable to Google users. After all, it is absolutely clear that a person will not be able to become a client without finding a site in the search. Like any other website designer, the chosen entrepreneur assumes its own set of solvable and unsolvable problems for SEO, without solving which it is not necessary to count on effective audience attraction.

Structural limitations of the site on Shopivay and problems with the URL

SEO promoution shopify

If you go to Shopify, you can note a clear structuring of the assortment according to 2 main criteria, which are referred to as "products" and "collections". But there are also generalized messages, there are also pages and blogs. By creating a new online store on Shopify, you will be able to create a list of individual SKUs (units of goods) for sale. In the case of collections, the situation is different: they summarize disparate products and allow you to sort them by category. Thus, both the category and any product can be found using navigation.

At the same time, users face a problem: Shopify initially provides a structural hierarchy, and the settings are limited. When uploading a new product, you have to include /product/ or /collection/ in the URL.

Unfortunately, no matter how much users would like to, Shopify has not been able to solve this problem yet. The solution, as such, simply does not exist at the moment. Therefore, optimizers have to be extremely careful with the formation of the URL, since the alias is the only part that can be optimized.

When downloading a product, check how correct the names are, make sure that the messages are classified correctly – this is the only way your products will be located quickly.

Automatic duplicates of content on Shopify

Another classification nuisance looks like this: when adding a product to the collection, an additional URL is automatically duplicated, although, in fact, it is already present as the URL of the product page.

In automatic mode, Shopify "sees" the URL of the collection and processes it as the only correct one for internal links, and the product URL is somehow ignored. This leads to the fact that indexing of promoted pages becomes more complicated.

Shopify found a way out: it allowed to correct by editing the backend theme of the client's trading resource. If you follow these recommendations, your site's collections on Shopify will be maintained using internal links to canonical /product/ addresses.

The absence on Shopify of gluing the URL with a slash at the end and without, the inability to edit htaccess

In fact, this is another problem of duplicate content. The trailing slash in the URL, which denotes the directory, is missing in Shopify by default. Google "understands" addresses with and without a slash as separate pages. By default, Shopify automatically completes the URL without a slash, but variants of the same URL with a slash at the end are available to both users and search engines. In normal cases, this situation can be circumvented by redirecting the trailing slash throughout the site using a server file.htaccess. But the nuance is that it is in Shopify to the file .there is no htaccess access.

As a solution, Shopify offers optimizers to use canonical urls to notify Google which page to index is preferable. To date, this is the only way to fix the situation, and far from ideal, since data attribution in Google Analytics is possible.

Inability to control the robots file and the indexing of the site on Shopify

robots.txt shopify

Duplicating pages without the desire of users is not everything. Shopify does not allow SEO optimizers to edit the file if necessary robots.txt . Shopify is probably trying to show in this way that it will solve SEO problems without your intervention. But when collections or endings of product URLs disappear, it is impossible to use noindex or nofollow for pages that are no longer relevant.

In such a situation, the only solution is to edit the store's theme with the addition of meta tags in the corresponding cells <head> every page. At least here in Shopify they took care of creating some parody of eliminating duplicates with a step-by-step guide to eliminating pages with duplicate meta from the search.

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